摘要
共生营销是指两个或两个以上企业通过分享市场营销资源,达到降低成本、提高效率、增强市场竞争力目的的一种营销策略。随着中国加入WTO,国内企业国际化运作,竞争日益加剧,产品生命周期日益缩短,研究与开发费用不断上升,国际贸易保护主义抬头,企业间的合作已涉及越来越多的产品领域,共生营销也越来越受到企业的重视,逐渐成为企业挑战国际化的基本战略。
With China entering the WTO, domestic corporations globalizing, intensity of rivalry among competitors going, PLC shortening, costs in R&D increasing and international trade protectionism coming up, the cooperation among industries established in the more and more products fields and Symbiotic Marketing is playing more key rules. Thus cooperation marketing is now becoming the basic strategy for the industries challenging the globalization.
出处
《中国经贸》
2004年第2期42-43,共2页
China Global Business
