价值链管理应以价值为中心

Value Chain Management Should Be on Value-centered

价值链管理的"以顾客为中心"模式承袭了传统市场营销学的"顾客导向"模式,不能适应当代激烈的竞争环境,因此在理论建构和现代管理实践上均有缺失。现代企业的多元利益相关者的特性,决定了"以价值为中心"模式的必然性和优越性。解决"以顾客为中心"模式的理论与现实缺失,必须实现从"以顾客为中心"的模式向"以价值为中心"的模式的转变。

The 'customercentered' model of value chain management,based on the model 'customer oriented' of traditional marketing,has become unsuitable for the now intense competition environment. It is defective in both theory construction and modern management practice. The specific peculiarity of the multiple shareholders in modern enterprises determines the necessity and superiority of the 'valuecentered' model. Therefore,it is necessary to transform from 'customercentered' model to the'valuecentered' one.