企业竞争力评价方法研究

How to Appraise Companies' Competitive Capability

企业竞争力评价是制定经济发展战略时不可缺少的重要依据。本文从全面分析竞争力构成要素入手,提出关于企业竞争力的综合评价方法,并给出应用实例。

Increasingly industrial companies will be asked to design their business strategies with an outside point of view. In order that the strategy can be successful, management must evaluate the companies' current business portfolio including their competitive capabilities. The purpose of this article is to provide a systematic approach that can help management to appraise the companies' competitive capability more effectively. Two steps are emphasized in this appoach. The first is to identity the major factors which cause the differences in the companies' competitive capabilitics, and the second is to select a proper mathematic model for puting effects of the factors together. Finally, the authors present a case study.