技术的人文观照——虚拟主持人

Humanity attention by the digital technology--The virtual host

人类总是有其自身无法克服的局限 ,总是期望借助科技的手段来弥补、改变人类自身的局限 ,科技的发展总是意味着新的希望、孕育着新的理想、预示着新的可能。科技与社会具有互动性 ,虚拟主持人的出现体现着数字技术对传播领域的人文观照 ,受众期待完美的心理为虚拟主持人提供了独特的“生存空间”。数字技术催生下的虚拟主持人并非是画蛇添足 。

Humans always face the limitation that they can't overcome themselves and hope to overcome with the help of science and technology. The development of science and technology always bring new hope, new ideas and new possibilities. Science and technology are in a constant interaction with society. The appearance of the virtual-host is indicating that the digital-technology is paying a humanity attention to the area of propagates. The audience's mentality of expecting consummate has provided an 'existing space' for the virtual-host, which is produced by the digital-technology with specific aesthetic qualities.