百姓金互联网金融产品的设计要素与模式创新

Design Elements and Mode Innovation of Civilian Gold the Internet Financial Product

近年来,互联网贵金属投资浪潮的兴起,促使金融机构不断推出电商、直销银行等创新业务,以满足整个客户群体移动化、便捷化、一站式服务的需要。本文旨在通过对百姓金互联网产品的分析研究,构造一种适合老百姓的投资标的,既可借贷于用金企业,又能产生利息,方便快捷,互联网手机端皆可交易的百姓金贵金属产品。

In recent years, traditional financial institutions have developed significantly, unveiling business like E-commerce, direct-selling bank to satisfy the mobile, convenient and one-stop service needs of clients. This paper aims to research on Civilian Gold Internet product which could be both suitable for ordinary people to invest and lendable to gold-consuming enterprise for interest and convenience. Civilian Gold precious mental product is tradable on both mobile phone and PC platform.