摘要
回归市场需求本源,回归商业模式的本质,回归产品质量本身,回归到以消费者需求为引导的系列研发。进入2014年以来,家纺行业的增长速度步入个位数。虽然行业增速放缓,但正符合"新常态"的行业发展状态,家纺行业在低速增长中进行结构调整、产业升级和转型。在"新常态"的规则之下,家纺行业时下呈现出来的状态是——回归。回归市场需求本源,回归商业模式的本质,回归产品质量本身,回归到以消费者需求为引导的系列研发。"商业模式的本质,就是为消费者提供性价比最高的产品,以市场需求引导产品研发"。
Since 2014, the growth rate of the home textile industry fall into the single digits. While the home textile industry slow down, but it is in line with the 'new normal' state of development of this industry, the home textile industry restructuring is upgrading and transformation in the slow growth. Under the 'new normal' rules, the home textile industry state nowadays is- return. Return to the origin of market demand, return to the essence of the business model, return to the product quality itself, return to the consumer demand for a series of guided research.
