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低成本与差异化组合战略实施研究

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摘要 相对于三大基本战略而言,组合战略实施一直以来备受争议,文章通过对低成本与差异化组合战略实施的可行性,以及组合战略实施对企业绩效影响的研究分析,指出面对动态完全竞争的环境,低成本和差异化的组合战略是处于激烈竞争的企业的一种有效选择。
作者 程露悬
出处 《中国商界》 2010年第6X期42-43,共2页 Business China
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参考文献12

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二级参考文献28

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