基于授权视角的粉丝创新研究

Fans Innovation Research from Empowerment Perspective

选择小米、得到、乐高和京东为案例企业,通过多案例研究探索了结构授权和心理授权的组合对创新的影响。研究发现:高结构授权和高心理授权的条件下会产生产品创新;高结构授权和低心理授权的条件下会产生服务创新;低结构授权和高心理授权的条件下会产生商业模式创新;低结构授权和低心理授权的条件下无粉丝创新。

This paper selects Xiaomi,Dedao,Lego and JD as the case examples,and explores the impact of the combination of structural empowerment and psychological empowerment on the innovation through the multiple case study.It finds that:there is product innovation under the condition of high structural empowerment and high psychological empowerment;there is service innovation under the condition of high structural empowerment and low psychological empowerment;there is business model innovation under the condition of low structural empowerment and high psychological empowerment;there is no fans innovation under the condition of low structural empowerment and low psychological empowerment.