摘要
本文在TAM技术接受模型的基础上,构建农业网站的使用模型,提出农业网站建设要遵循"功能易用"和"信息有用"的原则,从"网站功能设计、信息内容、数据监测"3个方面对农业网站进行评价,并建立一套评价指标体系以规范农业网站建设。
Based on the Technology Acceptance Model (TAM), this paper constructed the using model of agricultural websites, and then proposed that the construction of agricultural website should follow the principles, like functions were ease for use and information was useful, and finally evaluated the agricultural website from 3 aspects including web design, information content and data monitoring, based on the establishment of a set of evaluation index system for agricultural website construction.
出处
《农业网络信息》
2014年第10期67-70,共4页
Agriculture Network Information
基金
2013年度河南省教育厅科学技术研究重点项目资助计划"中原经济区建设背景下河南农业电子商务发展研究"(编号:13A630133)
关键词
TAM
农业网站
网站评价
指标体系
农业网站使用模型
Technology Acceptance Model(TAM)
agricultural website
website evaluation
indicator system
the using model of agricultural websites
