新媒体时代微信沟通在图书馆信息服务中的应用

The Application of Wechat Communication in Library Information Service in New Media Era

微信作为一款即时通讯软件,在双向、多向沟通交流中的作用日益凸显。本文从图书馆利用微信开展信息服务的内容、微信服务的优势,以及微信服务中需要注意的问题三个方面阐述了图书馆应当大力加强微信服务建设,从而达到提升服务质量,提高读者黏合度、满意度的目的。

Wechat, as an instant messaging software, has playing an prominent role in bothway and multiway communication. This paper introduced that library should strengthen Wechat service construction from the service contents, service advantages and existing problems, so as to improve service quality and enhance readers’stickiness and satisfaction.