基于营销理论的图书馆管理研究

Research on Library Management Based on Marketing Theory

由于社会环境及信息技术的发展,图书馆正面临被边缘化的危险。新形势下,引入营销理论可以为图书馆实现管理效益和社会效益的最大化提供借鉴。

Due to the development of social environment and information technology,library is facing the risk of being marginalized.The introduction of marketing theory can provide a reference for library to achieve the maximum management and social benefits under the new situation.