“互联网+”模式在农业经济发展运行中的探索

Exploration on “Internet +” Model Applied in the Development of Agricultural Economics

"互联网+"代表一种新的社会经济形态。针对其逐步发展形成的过程,本文着重探讨了它在传统农业中产供销等多渠道的思维变革及新发展。"互联网+"对终端销售而言,通过电商渠道拓展了农产品销售空间;"互联网+"对农户和消费者而言,增进了农业技术及信息的互联互动;"互联网+"对农业企业而言,在产供销多方面引发了新的思维变革和技术革命。当然,"互联网+农业"引起的改变不是简单的几方面,需要作出全方位的探索和研究。

'Internet +' indicates a new type of socio-economic morphology. According to its formation,the innovation and development of traditional agricultural production-supply-marketing were discussed in this paper. For terminal sales area,'Internet +' model expanded the marketing sales of agricultural products by applying e-commerce channel. And for farmers and consumers,'Internet +' model enhanced the relationship between agricultural technology and information. Besides,for agricultural enterprises,'Internet +' provided new ideas to improve the production-supplymarketing integration. Obviously,there are much more changes arising from 'Internet + Agriculture',which need comprehensive research.