微时代下高校图书馆微文化的建设与服务——以微信为例

Construction and Service of University Library Micro-culture in Micro-era ——A Case of Wechat

微博、微信等的普及标志着进入了"微时代",微时代环境下用户们对文化知识的需求发生了巨大变革,也给图书馆带来了极大的挑战。本文以微信为例,通过对微时代及图书馆的微文化进行分析,以了解微时代下读者对文化的需求以及图书馆面临的挑战,并探讨了高校图书馆在建设微信文化与服务上的方法及内容,以期在微时代下图书馆微文化服务及推广获得更大成效。

The popularization of weibo and wechat led us step into the micro-era,and users' demands for cultural knowledge have undergone great changes,which also brought great challenges to the library. Taking wechat as the example,this paper analyzed the micro-era and the library micro-culture,and study the reader's cultural needs and the challenges faced by the library in micro-era,and explored the methods and contents of university library's wechat service and culture,so as to make the library micro-culture service and promotion obtain greater results.