微信在图书馆阅读推广中的应用探析

Analysis on the Application of Wechatin Library Reading Extension

据调查,全国已有超过一半的人口在进行微信阅读,微信阅读已经成为大众选择阅读的重要方式,如何利用微信这种新兴的多媒体社交软件,进行图书馆阅读推广,已成为当前图书馆界的重要课题。文章分析了图书馆开展微信阅读的背景、优势,探讨了利用微信开展阅读推广的主要工具,并提出图书馆基于微信推广的策略。

According to the survey,more than half of the country's population has been reading viawechat,It has become an important way for the public reading,How to use the wechat,a emerging multimedia social software,to promote library reading,has become an important issue in the current library sector.This paper analyzed the background and advantages of the library to carry out the wechat reading,and discussed the extension methods,and put forward the extension strategies based on wechat.