企业核心竞争力是创建自主品牌的基础

The Core Competitiveness of Enterprise Is the Basis of Establishing Independent Brand

为了提高企业的国际竞争能力,创建自主品牌,提高品牌知名度,企业应大力加强自主创新力度,强化企业的核心竞争力,在企业核心竞争力的基础上创建自主品牌、塑造自主品牌形象、进行自主品牌精准定位、张扬自主品牌个性。

In order to improve its international competitiveness, establish its independent brand and promote its brand fame, the enterprise is expected to strengthen its innovation and core competitiveness vigorously. The enterprise must create its own brand, shape its brand image, position the autonomous brand precisely and make the specific character of its brand well known.