新媒体背景下高等学校图书馆线上服务模式

Research on university library service online mode in an era of new media

新媒体背景下,微博、微信、人人、贴吧等交流方式已经被人们普遍接受,信息传播的速度、广度是传统交流方式无法比拟的,高校图书馆作为知识和信息的传播中心,如何将新媒体新技术运用在图书馆服务中,是一个值得研究和解决的课题。文章从界定新媒体的概念入手,从读者阅读模式、知识交流模式、读者需求三个角度论证了新媒体背景下高校图书馆有必要开展线上服务模式的改革,进而从优化线上服务模式、推广图书馆联盟服务模式、提升图书馆工作人员的职业能力及提供良好的服务环境的角度提出高校图书馆开展线上服务模式的途径。

In an era of new media,microblog,WeChat,Renren,Tieba,etc.,have been the popular communication ways accepted by the people,for which their speed and width of information spreading overwhelm the traditional ways.The library in universities,a communication center of knowledge and information,encounters such a problem that needs discussing and solving of how applying the new media and new technology to its service.To start with the definition of new media,this paper discusses the necessity of service online transformation implemented by libraries from three aspects of reading mode,knowledge interaction mode and reader's demand.Thus a new method of developing library service online is proposed by optimizing a service online mode,spreading a library alliance service mode,promoting librarian professional ability and providing a favourable service environment.