面向用户感知的产品概念设计理念传递效度研究

Research on design concept transmit validity of product concept oriented to user perception

为使设计者的设计理念能更好地向用户传递并感知,提升设计理念的用户感知传递效度,通过建立产品设计理念用户感知传递模型提出基于主客观数据的设计理念效度的测评方法。在已知概念设计方案的设计理念前提下,借助主观量表和不同感知理念下眼动搜索任务的眼动数据进行对比,检验设计理念是否能够较好地通过设计者想表达的设计元素向用户传递。以某款SUV为例,利用主、客观相结合的用户感知评价测试方法,推导出该款产品设计理念用户感知传递效度,发现其设计理念中部分语义传递效度低,试验结果有效验证了该模型方法在概念设计中应用的可行性。

In order to transmit and perceive designer’s design concept to users and enhance user’s perception transmission of design concept,a set of evaluation method of design concept validity based on subjective and objective data was put forward by establishing user’s perception transmission model of product design concept.On the premise of known concept scheme design,eye movement data were compared with the help of subjective scale and eye movement search tasks under different perception concepts.The design concept was checked whether it could be transmitted to users through the design elements that the designer wants to express.An SUV was taken as an example to deduce the user perception transfer validity of this product design concept using the subjective and objective user perception evaluation test method.It was found that some semantic transfer validity in the design concept was low.The experimental results validate the feasibility of the model method in the application of concept design effectively.