产品意象仿生设计中的耦合逻辑研究

Research on coupling logic in bionic design of product image

为精准、有效地向用户传达产品的仿生意象,从生物本体入手,分析目标意象与产品属性间的耦联模式,提出产品意象仿生设计中的耦合逻辑研究方法。根据语义差分法(SD)获得生物目标意象,通过可拓层次分析法得到各目标意象的贡献度,提出主意象、次主意象及一般意象;结合生物造型,对主意象进行调研分析,确定待设计的仿生产品,结合可拓模型进一步建立生物意象与产品属性间的耦联关系;通过造型融合的方法形成意象仿生设计方案;利用模糊综合评价法对仿生设计实例进行评价,验证了方法的有效性。

In order to convey bionic image of product accurately and effectively to users,coupling relationships between target image and product attributes were analyzed.A coupling logic research method in the product image bionic design was explored.According to the Semantic Difference(SD)method,the biological target image was obtained.The contribution degree of each target image was obtained by extension analytic hierarchy process.The primary image,secondary image and general image were proposed.The primary image was investigated and analyzed combined with biological modeling to determine bionic product being designed.The extension model was combined to establish coupling relationships between biological image and product attributes.The image bionic design scheme was formed through morphological fusion.The bionic design examples were evaluated using fuzzy comprehensive evaluation method to verify the effectiveness of this method.