搜索引擎偏见:合理性与不合理性——从百度竞价排名风波说起

Search Engines Bias:Rationality and Consequence,A View from Baidu Bidding Event

百度竞价风波是搜索引擎偏见的典型体现。以竞价排名为特征的搜索引擎偏见与生俱来,具有一定的合理性,同时也具有严重的消极后果:伤害了新闻自由和个人自治,破坏了民主制度的基础和市场规则,违反了相关法律。如何减少和消除搜索引擎偏见,维护新闻自由,维持媒介市场秩序,促进个人和组织自治,推进民主进程,推动人类全面发展,值得深思。

Inquiring into the Baidu Bidding Event, we can see it's a typical manifestation of search engine bias.Search engine bias featuring Bidding Ranking is congenital, inevitable and logical, However, this is the excuse for the existence of search engine bias.because SE bias has serious negative consequence, it damages the bidirectional communication process, harms the freedom of speech of speaker and the right to know of audience;further, it damages the individual autonomy, which is basis of democratic system;it destroys the order of media market in view of Symthe's Audience as Commodity;it violates the constitutional spirit of First Amendment and infringes related law, rules and regulations.We should try to reduce the extent of SE bias, protect the freedom of expression and right to know, advance democratic process, sustain the order of media market, respect the authority of constitution and the rule of law.