摘要
梳理我国现阶段中医药科普及中医药文化传播的现状,发现中医药文化传播中普遍存在"理论玄奥与公民中医药素养低下"、传播过程"重知识,轻文化""活动多,新闻点少"等矛盾制约。其深层次的原因是专业机构与从业人员积极性不高,传播内容良莠不齐。在此基础上,提出建立协作机制、规范传播内容、丰富传播形式、探索市场机制等对策,以促进中医药文化传播的可持续发展。
A number of common contradictions were revealed after examining the current status of popularization and communication of Traditional Chinese Medicine, which include 'abstruse theory versus poor medicine literacy', communication focusing on 'knowledge' versus 'culture', 'more activities versus little news point'. Moreover, TCM providers’ motivation and inconsistent of communication in terms of content could be potential factors. Therefore, based on this analysis, we made the following suggestions to improve TCM culture communication: development of mechanism of collaboration; regulating communication contents, enriching approaches of communication s, exploring market mechanism and other measures.
出处
《健康教育与健康促进》
2015年第6期441-443,共3页
Health Education and Health Promotion
基金
上海市中医药三年行动计划资助项目(ZY3-WHJS-1-1020)
关键词
中医药
文化
传播
健康教育
Traditional Chinese Medicine
Culture
Communication
Health education
