摘要
目的了解疾控类微信公众号初期的运行状况,探讨新媒体在健康教育中的作用。方法收集"福州疾控"微信公众号2016年6—12月的数据,通过描述性分析,比较不同情况下文章的阅读情况。结果 7个月中,"福州疾控"微信号累计4,206人订阅,发布178篇文章,总阅读次数为276,250次,平均每月阅读数为39,464次。10—11月的订阅人数增长最快,发布顺序为第1篇的文章阅读情况最好。结论疾控类微信公众号为健康教育的新平台,应根据群众健康需求,持续深入开展,提高健康教育传播效果。
Objective To understand the operating conditions of the early stage of WeChat public platform of CDC, and to discuss the role of new media for health education. Methods The operating data of 'Fuzhou CDC' WeChat public platform from June to December in 2016 were collected and descriptively analyzed, and the reading situation of articles on different situations was compared. Results During the 7 months, 'Fuzhou CDC' WeChat public platform had 4206 users, and had released 178 articles, which were read 276 250 times and 39 464 times per month. Users grew the fastest during October and November. The reading situation of the articles which were published in the first order was the best. Conclusion WeChat public platform of CDC is the new platform for health education. Based on the health needs of the masses, further development should be made to improve the effect of health education communication.
出处
《健康教育与健康促进》
2017年第2期131-134,共4页
Health Education and Health Promotion
关键词
微信公众号
疾控
健康教育
WeChat public platform
CDC
Health education
