公安先进典型宣传的现实困境与路径选择——基于公安边防部队的实证研究

Public Security Propaganda typical advanced realistic Predicament and Path Selection——Empirical Research based on the Public Security Border Forces

典型宣传作为公安政治工作中一道独特的实践图景承载了巨大的时代意涵,一方面它是引领官兵成长进步的"助推器"与"方向盘",另一方面则是展现公安边防部队良好形象的"重要窗口"。在信息时代背景下,典型宣传面临着巨大的冲击与挑战,其中既有社会大环境的影响,更有宣传主体自身的原因。因此,维护典型人物的严肃性与可信性,提升宣传内容的可读性与生动性,关注受众群体的心理感受和加强不同媒体间的通力合作是提升典型宣传效果的实践路径。

TTypical propaganda, as a unique practice of carrying a huge picture of the era of meaning in public security and political work, on the one hand, it is 'booster' and 'steering wheel' leading the growth and progress of the officers and men; on the other hand, it is 'an important window' to show the good image of the border of the public security. In the context of the information age, the typical propaganda faces enormous impact and challenges, which include not the social environment, but also propaganda subject itself. Therefore, maintaining the seriousness and credibility of typical characters, enhancing the readability and vividness of promotional content, concerning audience's psychological feelings and strengthening co-operation between different media is a typical practice way to promote the effectiveness of typical propaganda.