基于网络大数据的城市标志性建筑测评

THE EVALUATION ON CITY LANDMARK BUILDINGS BASED ON NETWORK BIG DATA

标志性建筑是城市地标体系重要的组成要素,它是指城市中因为形象特殊、高度出众、功能特别、意义不凡等原因,能够在第一时间引起人们注意,抓住人们眼球,给公众留下深刻印象并被津津乐道的一些代表性建筑物。本文以北京为例,选取北京具有代表性的十个标志性建筑,通过对与这些标志性建筑相关的百度、微博、去哪儿网等不同网络大数据信息的收集、评分和评论解读,揭示大众眼里北京城市标志性建筑的美学倾向、价值判读和文化认同等,进而揭示大众审美与专业审美在标志性建筑问题上所持观点的异或同。

Landmark building is an important part of urban landmark system. It refers to the representative buildings that could grab people's attention in the first place as well as leave deep impressions for the public. This high level of impressiveness is usually attributed to their specific figures, distinctive functions or extraordinary significance. This paper takes Beijing as an example and selects ten landmark buildings in Beijing to carry out an evaluation study. By collecting, grading and analyzing the various big data related to comments on these buildings from 'BAIDU', 'WEIBO' and 'QUNAR', the paper reveals public's opinions of these landmark buildings from the perspectives of aesthetic tendency, value evaluation and cultural identity. It further explores the similarities and differences between public's and professionals' opinions in terms of aesthetic tastes of landmark buildings.