农旅融合视角下现代农业园区规划设计方法研究——以新平县红河谷现代农业园区为例

STUDY ON PLANNING DESIGN METHOD OF MODERN AGRICULTURAL PARK UNDER PERSPECTIVE OF INTEGRATION OF AGRICULTURE AND TOURISM: A CASE OF HONGHE VALLEY MODERN AGRICULTURAL PARK OF XINPING COUNTY

红河谷现代农业园区位于云南省玉溪市新平县,县域以高原特色农业和乡村民族文化旅游业为发展基础。本文首先对县域的高原特色农业和乡村旅游数据进行分析总结,分析县域农业园区未来的发展方向,再基于农旅融合视角,从园区潜在旅游资源和周边旅游资源入手,进行特色项目、品牌策划、运行机制方面的规划研究,提出农旅融合下的创新规划设计方法,为县域其他农业园区,乃至云南、西部地区现代农业园区的发展提供借鉴与指导。

Honghe Valley Modern Agricultural Park is located in Xinping county, Yuxi city in Yunnan province, with the development basis of agriculture featured by plateau and tourism by rural national culture. First, this paper analyzes and summarizes the data of agriculture and tourism, and future development direction within the park. Second, based on the perspective of integration of agriculture and tourism, it starts from the potential tourism resource and surrounding tourism resource to research on the distinctive project, brand planning, operation mechanism etc. Third, the paper proposes the innovative planning design approach with the concept of integration of agriculture and tourism, in order to provide reference and guidance for the development of other agricultural parks in the county and even modern agricultural parks in Yunnan or western regions.