水火相融·城曲相应——论浏阳河城区段一河两岸文化特色塑造

MERGE OF WATER AND FIRE AND ECHO OF CITY EDGE: CREATION OF CULTURAL FEATURE ON BOTH SIDES OF YIHE RIVER IN CITY DISTRICT OF LIUYANGHE RIVER

本文通过分析浏阳河城区段的核心IP、魅力气质,指出一河两岸的定位、功能、形象,提出塑造"水火相融·城曲相应"的文化特色及其相应策略,并构建了推动特色文化落地的支撑体系,总结了滨水区文化特色塑造的要点。

By analyzing the core IP and charm in city district of Liuyanghe river, this paper points out the locating, function and image of both sides of Yihe river. It proposes the cultural feature and corresponding strategy for creating the 'Merge of Water and Fire and Echo of City Edge', and constructs the support system to promote such distinctive culture spread. Finally, the paper summarizes the main points to shape cultural feature for the waterfront area.