摘要
借鉴CI(企业形象识别系统)的原理与方法,通过建立高职院校形象识别系统框架,提出高职院校形象识别系统的主要价值,并阐述了高职院校CI形象识别系统的导入策略,从而达到提升学校形象,打造学校品牌,实现学校可持续发展的目的。
Referring to the principle and the method of CI (Corporate Identity System), through the establishment of the image recognition system framework of higher vocational colleges, this paper proposes the main value of image recognition system of higher vocational colleges, and expounds the import strategy of CI image recognition system of higher vocational colleges, so as to improve the image of the school, build school brand and achieve the goal of sustainable development in school.
出处
《价值工程》
2015年第17期221-223,共3页
Value Engineering
关键词
高职院校
CI形象识别系统
导入策略
higher vocational colleges
the CI image recognition system
import strategy
