市场营销策略比较研究

A Comparative Study of Marketing Strategies

本文以市场营销策略比较研究为论题课题面,通过对当前市场的各种营销策略的内容、营销趋向的比较,找出每一种市场营销策略的不同点,并结合当前企业的发展现状,给出合理的企业营销建议。此外,通过对市场营销策略的比较,也可以为企业今后在市场上的发展,提供一定的营销策略思路。

In this paper, it takes the comparative study of marketing strategies as the thesis topic, and through the comparison of various marketing strategies content and the marketing trend, finds out differences of each kind of marketing strategies; combining with the current situation of the development of the enterprises, it gives reasonable marketing suggestions. In addition, through the comparison of marketing strategies, it can also provide certain marketing strategy ideas for the future development of enterprises in the market.