PBL教学模式在公共关系学教学中的应用

The Application of PBL Teaching Model in the Teaching of Public Relations

PBL是一种基于项目或问题,遵循以学生为中心的教学模式。在公共关系学教学中采用PBL教学模式,可以有效地促进学生形成自主学习和主动学习能力,提升学生的知识表达能力、团队协作能力和批判性思维能力。PBL教学模式对当前网络全媒体公关时代探索公共关系教学具有十分重要的实践意义。

PBL is teaching mode based on a project or problem,and following the student-centered principle.The use of PBL teaching mode in the teaching of public relations,can effectively promote the formation of students' autonomous learning and active learning ability,improve students' knowledge expression ability,teamwork ability and critical thinking ability.PBL teaching mode has a very importan practical significance to explore the teaching of public relations in the era of Network all media public relations.