基于体验式购物下的商业建筑人流动线研究——以昆明同德广场为例

Research on the Human Flow Line of Commercial Construction under the Experiential Shopping——A Case Study of Kunming Tongde Square

在信息时代下,互联网越来越普及,网上购物逐渐成为了主流的消费方式,这对传统的实体商业模式造成了前所未有的巨大的冲击。规模庞大、功能丰富多元化的大型体验式商业建筑成为了实体商业发展的必然趋势。当商业建筑的区位与出入口等条件确定后,内部人流动线就成为了商业建筑能否运营成功的关键性因素。所以设计出合理的人流动线对商业建筑的运营发展具有十分重要的意义。文章将采用实地调研的方法,并结合昆明同德广场实例分析,对商业人流动线的设计进行探索和研究。

In the information age, the Internet is becoming more and more popular, and online shopping has gradually become the mainstream consumption mode, which has caused unprecedented huge impact on the traditional physical business model. Large experiential commercial buildings with large scale and rich and diversified functions have become an inevitable trend of the development of physical commerce. When the location and entrance of commercial buildings are determined, the internal flow line becomes the key factor for the successful operation of commercial buildings. Therefore, it is of great significance to design a reasonable human flow line for the operation and development of commercial buildings. This paper will adopt the method of field research and combine with the case analysis of Kunming Tongde Square to explore and study the design of the flow line of business.