多边平台相关市场界定方法构建与应用

Construction and Application of Relevant Markets Definition for Multi-sided Platforms

多边平台的交叉网络效应和交叉补贴政策使得传统的相关市场界定方法面临挑战。通过构建动态联动分析法和静态联动分析法,解构多边市场,析出各边市场,将传统方法适当调整后便可用于各边相关市场的界定,最后结合所分析的具体行为,划出多边平台的相关市场范围。传统市场也存在多边市场问题,反垄断法中的任何一个经营者至少处于商品市场、用工市场、融资市场和原材料市场中,将这些市场纳入反垄断法的分析范围有助于得出更准确的结论。

The cross-network effect and cross subsidization of the multi-sided platforms make traditional relevant market definition methods difficult to apply. By constructing dynamic interaction analysis method and static interaction analysis method, the multi-sided market can be deconstructed, and various one-sided markets will be separated out. The traditional methods can be appropriately adjusted and then used to define the one-sided relevant markets. Finally, combined with the specific behavior analyzed, the relevant market of the multi-sided platform can be defined. Any traditional market can be regarded as multi-sided market. Any operator of the anti-monopoly law is at least in the commodity market, the labor market, the financing market and the raw material market. The inclusion of these markets in the analysis of anti-monopoly law is conducive to obtain accurate conclusion.