对开发功能性服装产品的思考

Ponder over the Functional Clothing Development

功能性服装产品正成为许多服装厂商关注的重点。应当深刻认识服装产品特殊功能的本质和意义,摒弃单纯依赖产品特殊功能的观念,综合运用品牌等因素,以赢得消费者,获取竞争优势。

Many clothing manufacturers are focusing on functional clothing.The essence of functional clothing should be recognized profoundly.The function should not be taken as the only factor that leads to business success.Many factors,especially the brand,should be involved to win over customers and gain advantage in competition.