摘要
文章从剖析“凤凰卫视中文台”发展成功的经验入手，阐述电视频道形象设计的重要性和作法，对于提高电视频道的品牌，层次有一定的指导意义。
This essay tries to analyse the successful experience of the development of Phoenix chinese channel and then illustrates the importance and ways of TV image design.From this point of view,the essay will contribute to the improving of brand and quality of TV channel.
出处
《邵阳学院学报（社会科学版）》
2002年第1期158-160,共3页
Journal of Shaoyang University:Social Science Edition
关键词
品牌
品牌意识
频道形象
理念
行为
视角
brand
brand consciousness
channel image
idea
behavior and perspective
