专家酒体设计与个性化市场需求之我见

Views of Liquor Body Design and Market Demand Individuation

从白酒行业酒品同质化趋势这一现实着手,提出了重振白酒产业的差异化战略,并从树立企业品牌形象、增强企业产品市场占有率及专家口感与消费者口感差异角度,论述了专家应以个性化酒体设计来满足市场消费需求,认为个性化酒体设计既应体现在企业独特的内在品质上,又应体现在区域特定消费习惯上,专家应以市场需求为轴心,转变质量观念,顺应潮流,潜心攻关。

In view of the consubstantiality tendency of liquor products in liquor-making industry,the differentiation strategy was put forward to revive liquor-making industry.Besides,from the aspects of erection of enterprise brand image,enhancement of the market share of enterprise products and the difference of experts' taste and consumers' taste,experts were proposed to make individuation liquor body design to meet market consumption requirement.And the liquor body design should present not only the speciality of the enterprise but also the unusual consumption habits in different regions.The designers should focus on market requirements,abandon obsolete quality ideas,conform the consumption trend and make breaks in the design.(Tran.by YUE Yang)