绿色体育产品营销问题的研究

Research on Green Sport Products Marketing

运用文献资料及专家访谈法,探讨了绿色体育产品营销的发展趋势,作者认为,绿色体育产品营销已成为21世纪我国体育市场的主潮流。研究结果表明,制约绿色体育产品营销发展的因素多种多样,我国企业应采取措施,深化改革,完善营销体系,积极推进绿色体育产品营销,使绿色体育产品营销成为新的经济增长点。

The trend of green sport products marketing was studied in this paper by methods of literature review and expert interview. It was indicated that green sport products marketing had already become the main current in the 21st century sports market of China. Due to the various factors affecting its future development, the sports enterprises should take effective measures to further reform, perfect marketing system, and promote green sport products marketing to make it a new economic pole.