江苏小化肥竞争态势分析及结构调整思路

Competitive Situation Analysis and Structural Adjustment Strategy on Jiangsu Chemical Fertilizer Industry

通过分析江苏小化肥的现状、竞争优势和存在的问题 ,提出结构调整思路重点在于 :调整产品结构 ,以兼并重组激活产业细胞 ,完善营销网络 ,建立科学施肥体系。指出在目前的市场条件下 ,小化肥企业通过正确定位、降低成本、合理划分市场 。

Through the analysis on the current situation, competition advantage and remained problem of Jiangsu chemical fertilizer industry, some proposals were given in this paper that the key of structure adjustment should be adjusting the product structure, activating the industry cell by company merger and reorganization, completing the marketing network and establishing the fertilizer applying system scientifically. Small-scaled chemical fertilizer enterprises are also competitive in present market circumstance provided they properly orient the market, lower their product costs and partition market.