代理商机会主义行为控制研究

On the Control of Agents' Opportunistic Practice

我国商品流通市场的经营秩序一直是一个令人关注的问题。本文对代理商渠道在商品流通、活跃经济中所做的贡献和存在的问题进行了回顾与总结,通过对代理商在经营活动中比较常见的机会主义行为进行研究,着重分析了代理商机会主义行为对整个分校渠道带来的影响,以及代理商机会主义行为产生的原因,并对如何控制代理商机会主义行为提出了相应的解决策略。

The operation al order in the commercial circulation market has always attracted much attention. This paper offers both retrospect and summary over the contribution and proble ms of the agents' channel in commercial circulation and brisk economy. By resea rch on the relatively common practice of opportunism, the paper emphasizes on th e influence of agents' opportunistic practice on the whole distribution channel and its causes, while offers corresponding solutions.