云南海外客源市场的发展及开拓

Yunnan's Development and Exploitation of Oversea Tourist Market

旅游客源市场是旅游业发展的重要前提,旅游产品的无形性与不可运输性,决定了旅游宣传促销和市场开拓的重要性。云南开拓海外客源市场的主要对策措施是:突出云南旅游特色,塑造鲜明旅游形象;调整旅游客源结构,吸引高素质游客;充分利用各种媒介,创新旅游宣传促销方式;运用市场经济规律,建立旅游市场开拓机制;加快对外开放步伐,加强区域旅游合作;应用现代科学技术,加快培养旅游营销人才;努力提升开拓海外客源市场的能力和水平。

Tourist market is the important premise of tourism development. Tourist products are implicit and cannot be transported, which demands further tourism promotion and the exploitation of market. Yunnan's measures of oversea tourist market exploitation lie in the following respects: highlighting Yunnan's peculiarities in tourism, adjusting tourist structure so as to attract tourists of considerable culture, improving tourism promotion via mass communication, establishing a system of tourism market exploitation based on the law of market economy, accelerating the pace of opening to the outside, strengthening regional cooperation in tourism development, cultivating more qualified personnel of tourism management by means of modern science and technology, and improving the ability to exploit oversea tourist market.