摘要
近年来,企业的竞争环境发生了很大变化,竞争的广度和深度日益全球化,企业战略方向面临重大调整。本文根据这一时代特点,分析了传统竞争理论与战略联盟理论的主要观点、主张,指出改变传统竞争理论的战略视角和战略范式,采取战略联盟的必要性;并进一步阐述了战略联盟的优势。在此基础上,提出正确实施战略联盟构建企业竞争优势的措施。
The competitive environment changes greatly and becomes globalizatio n. The strategic direction needs greatly regulation. Based on this characteristi c, this paper holds traditional competitive theory and strategic alliance and st rategic angle and strategic model and necessity and advantage of strategic allia nce. This paper points out correct measures for implementation of alliance and c onstruction of competitive advantage.
关键词
战略联盟
竞争优势
竞争战略
竞争力
strategic alliance
competitive advantage
competitive strategy
competitive ability
