大连市实施奥运旅游战略的思考

The Considerations on the Implementation of the Olympic Tourism Strategy in Dalian

北京"申奥"成功,为大连市旅游业的发展提供了难得的机遇,因此大连市将发展奥运旅游作为旅游业的中长期发展战略。结合大连市旅游业发展现状,提出把加大宣传促销力度,开发适路旅游产品以及提高旅游服务质量作为我市实施奥运旅游战略的策略选择。

The success of Beijing bidding to hold the 2008 Olympic Games offers a rare opportunity for Dalian touristic development. Therefore, Dalian municipal government draw up a blueprint, in which developing Olympic tourism has been regarded as a long-term strategy. As far as the current condition of Dalian touristic development is concerned, some specific measures, such as enhancing the extent of advertisement and promotion, developing appropriate tourism products, improving the quality of tourism service, and so on, should be taken in the process of carrying out Olympic tourism strategy in Dalian.