“东北虎”入关求解未知数——完达山乳业北京功略

Northeast Tiger is Coming

你知道吗,完达山乳业集团准备今年夏季将产品大量投放北京市场——有朋友这样对笔者说。 如果是这样的话,北京奶业市场又会有一场“大战”了,消息可靠吗?笔者先后向其北京办事处负责人以及集团副总裁吴和平先生询问,都得到证实。 为了更好了解内情,笔者到达哈尔滨完达山奶业的总部,采访了有关负责人。

Beijing dairy market has been ready for a fierce 'war' in 2003, for lots of large enterprises will aim at this enormous and potential market. Wandashan, old and famous brand, has been considered as a 'hungry tiger' from northeast, which is planning to contend for market share with the advantage of brand and milk sources.