摘要
美国惠氏公司自1986年以来进入中国市场后,销售额已接近10亿元人民币,但先后在2002年6月和11月遭到我国卫生部和质检总局的封杀令,只是因为产品质量有问题! 一石激起千层浪,这将重创美国惠氏公司的“中国美梦”。
Yinqiao, a dairy enterprise in Xian made an equation of its principle '100-1=0' which means the products are not qualified with bad one. The people in Yinqiao know if there was one unqualified milk powder appearing, they would lose a lot of consumers, even total market. 'Quality is the life of brand' has strongly impressed on everyone's mind.
出处
《中国食品工业》
2003年第1期32-32,34,共2页
China Food Industry
