冠生园欲挽狂澜 必先正名统一

Unify Brand to Survive

曾经风光的“冠生园”因“陈馅月饼“而陷入低谷。为重振雄风,上海冠生园把一直悠闲地躺者的“大白兔”叫了起来,让它带动企业积极向上的活力。但这只是一个没有办法的办法!因为真正影响甚至说威胁上海冠生园未来命运的,是那些曾经的“兄弟”,如今的“陌生人”。由于历史原因,全国存在十几家冠生园,消费者分不清,也就避免不了“荣辱与共”了。出路其实只有两条:要么统一旗号,要么划清界限。但这话说来容易,真要做却实在是难。往事已矣,刊此文只希望少些“效颦”的来者。

Shanghai Guanshengyuan changed the design of 'white hare' in brand to a standing image to get out of the crisis concerning Nanjing Guanshengyuan incident of moon cakes. However, the effect was not as satisfying as they expected. To avoid the trouble from other counterparts, it is urgent that Guanshengyuan have to unify the brand.