摘要
针对中国在加入WTO后 ,电力营销市场面临在服务质量、综合服务水平等各方面的挑战 ,提出了以服务求市场 ,以服务赢市场的营销观念 ,并探求提高服务质量的有效途径 ,以达到提升服务管理水平 。
According to the service level after China at enter in g WTO, electric power sale market and service face the challenge, and the idea t o bring up then serve to the market needs then to win the market,and investigate the valid path of its solution is put up forward in order to promote the servic e to a higher level,create best economic performance.
出处
《电力学报》
2002年第4期310-311,314,共3页
Journal of Electric Power
关键词
电力市场
营销服务
营销管理
electric power market
sale service
sale management