我国青少年学生旅游市场开发初探

Tourism Market Exploitation Discussion of Students and Pupils in China

文章分析了开发青少年学生旅游市场的可行性、必要性,同时根据实地调查对青少年学生的旅游偏好、购物情况、出游时间的选择、出游目的和交通工具的选择等旅游消费特征进行了分析,提出了旅游开发商要重视社会效益,开发适合青年学生需求的旅游产品、线路,同时要加强组织管理,取得学校的支持等开发构思。

The feasibility and necessary of tourism market of students and pupils were analysed,according to field survey, and the consumption character of the tourism preference were analysed, shopping circs, tourism time choice,tourism intention and tourism vehicle choice of students and pupils. It was put forward that the tourism developer should attach importance to society benefit,exploit the tourism production and circuitry adapted to students and pupils. At the same time, the tourism developer should strengthen the organization and management,gain the support of the school.