煤炭企业实施品牌战略的思考

The Consideration of Trademark Stratagy of Coal Enterprises

简要阐述了品牌的基本特征 ,重点分析了实施品牌战略的意义 ,并对煤炭企业实施品牌战略提出了建设性意见。

The basic characteristics of trademark are narrated ,the strategic meaning of enterprise trademark is analysed,and helpful suggestions for coal enterprises are contributed.