城市居民对周边旅游资源开发的期望特征——以湖南黑麋峰森林公园为例

EXPECTATION OF CITY RESIDENTS ON THE TOURISM DEVELOPMENT OF A CITY'S REGIONAL TOURISM ZONES--A CASE STUDY

城市居民无疑是城市周边旅游带的目标客源市场,在进行城市周边旅游资源开发的规划中,必须注重客源城市居民对旅游产品的期望特征的研究。黑麋峰森林公园是一个毗邻株洲市的旅游地。采用了问卷调查的途径,用抽样的方法进行了调查,得出了株洲市居民对其旅游资源开发的期望特征。多数居民期望生态景观为主的旅游产品,希望在黑麋峰进行旅游观光和休闲娱乐,对于生态景观观光、奇山异石观光有特别兴趣,期望以家庭和亲友结伴的方式,以公共交通方式出游,多数人认为一次旅游消费的花费应该是100～300元,在黑麋峰旅游2天,期望住在旅馆招待所里。这一案例表明,城市居民普遍喜爱生态旅游产品和休闲度假旅游产品,回归大自然的意向明显,对于旅游产品的价格敏感,希望开发低价旅游产品,形成大众旅游格局。

The urban population is surely the targeted customer market of the city's regional tourism zones. We emphasized the study on the customers' expectation while planning the development of the city's regional tourism resources. Heimifeng Forest Park is a tourism attraction adjacent to Zhuzhou City. We adopted the method of sample survey to do the investigation by distributing the questionnaires, to obtain Zhuzhou people's expectation features about their tourism resources development. Most of them want a tourism product composed of mainly ecological scenery and hope to enjoy sightseeing and entertainment there in Heimifeng Forest Park. They are particularly interested in visiting the ecological and fancy scenery with the company of family members and friends by public transportation. Most consider that it should be a two-day tour of Heimifeng, costing from 100 yuan(RMB) to 300 yuan(RMB) and living in guesthouses. This case shows that the ecological and leisure tourism products are very popular with the town people, who have a obvious desire to return to the nature and are sensitive to the cost. They expect to produce the tourism product in a low price and from the mass travel situation.