摘要
企业对营销人才的素质要求越来越高,但是现行的市场营销课程却存在教学方法单一、缺乏互动性等弊端,导致学生"眼高手低",缺乏实际动手能力。必须从明确营销专业学生培养目标、更新教学内容、改革教学方式和提高师资水平等方面着手,培养为社会和企业欢迎的高素质的市场营销人才。
The requirement of enterprises for the quality of marketing personnel is getting higher, but the present marketing course has serious shortcomings wit h the teaching method being simplistic, lacking interaction. This results in the students being fastidious but incompetent. Therefore, we should have a clearer training goal for the students, renew the teaching contents, reform the teaching method and upgrade the teachers' level so as to turn out qualified marketing pe rsonnel for the society and enterprises.
出处
《山西财经大学学报（高等教育版）》
2003年第1期44-46,共3页
Journal of Shanxi University of Finance and Economics
