品牌服装设计理念研究

A Research on the Design Concept of Branded Apparel

我国服装产业发展非常迅速,用服装产业发达国家不到一半的时间,走完了服装从“紧缺经济”的服装弱国到“过剩经济”的服装大国的发展过程。但是应该看到,我们还不是服装强国,其主要原因是我国服装的品牌地位不高。困扰服装品牌地位提高的主要因素是缺乏对品牌服装理念的系统研究。开展具有中国特色的品牌服装设计理念研究,将有助于提高我国服装产品的品位。

With the rapid development of our country's fashion industry, we have made a brilliant shift from the 'lacking economy'to the' lacking economy'in the fashion industry within less than half time of the developed countries.Meanwhile, we should realize well that our country still cannot be called powerful in that field. It is mainly because that the position of the branded apparel is not high enough yet. The biggest obstacle that prevents the position of branded apparel from advancing is lacking of the systematic research on the concept of it. Making research on the design concept of branded apparel with Chinese character will help us upgrade the level of our fashion products.