摘要
国有银行在发展过程中所面临的竞争压力日益加大,必须通过实施差别竞争策略所产生的比较优势,达到提升竞争力的目的。国有银行实行差别化竞争策略的主要途径应是:建立差别化的客户服务体系;进行金融创新;打造品牌和实施人才策略。
The state-owned banks are confronted with the competitive pressure both at home and abroad during their development.They conductuld improve their competition through the comparative advantages produced by the enforcement ofonduct ferent competition tactics.The main channel that the state-owned bank conduct the different competition tactic should be:settiand ng up the different customer service system,financial innovation,brand creation and enforcing the talent strategy.
出处
《西安财经学院学报》
2003年第1期36-39,共4页
Journal of Xi’an University of Finance & Economics
关键词
国有银行
差别化策略
比较优势
金融创新
state-owned bank
different competition
comparative advantages
financial innovation
