广告语篇的言语功能分析

An Analysis of the Speech Functions in Advertising Discourse

对语篇进行不同角度的分析 ,有助于人们从总体上理解和把握语篇的特征。该文从Halliday的系统功能语言学的人际功能角度出发 ,借助Austin的言语行为理论 。

Discourse analysis has attracted lots of attention and has been applied to the study of communicative discourses from varied perspectives in recent years. On the basis of Halliday's systematic-functional linguistics and Austin's speech act theory, this paper attempts to analyze the speech function in an English advertisement from different perspectives.